Macrofy
About Macrofy

Nutrition is complex.
Your codebase shouldn't be.

Food databases are fragmented. Personalization is hard. Maintenance is endless. Most teams shouldn't reinvent this layer—they should build on it. We build the APIs and SDKs that power nutrition features in health and fitness apps — so you can focus on your product, not the pipeline.

Problem

Nutrition data shouldn't be this hard.

Every health and fitness app eventually needs food logging, calorie tracking, macro breakdowns. But getting there means stitching together food databases, training image models, integrating barcode APIs, and normalizing data from a dozen formats. Most teams spend months on infrastructure that isn't even their core product.

Solution

One API. Consistent schema. Zero pipeline headaches.

Macrofy handles meal recognition, barcode scanning, and food search — all returning the same structured data. We've done the hard work of aggregating 3M+ food items, building async scan pipelines, and creating type-safe SDKs so your team can stay focused on the product your users actually see.

Outcome

Go from zero to nutrition features in hours, not months.

Drop-in SDKs for React Native and Swift. Clean APIs with comprehensive docs. Accurate nutrition data backed by multiple providers. Everything a health and fitness team needs to ship — without building and maintaining the entire pipeline themselves.

Alexander Cleoni, founder of Macrofy

Alexander Cleoni

Founder

The founder's story

I got frustrated with deciding between clunky, fragmented tools or costly in-house solutions. So I built a modern solution for teams that want to ship nutrition features without building the entire pipeline.

Before Macrofy, I worked on fitness products where nutrition data was always the bottleneck. I experienced the painful challenge of searching for ways to deliver AI-powered nutrition analysis without managing an expensive workflow. I imagined a product that could provide seamless nutrition intelligence to health and fitness apps, while still giving full control over the user experience.

Macrofy started as the infrastructure I wished I'd had — one API that handles meal recognition, barcode scanning, and food search, all returning the same structured schema. No more pipeline duct tape. No more six-month detours.